VR winter is difficult to stop Zhang Yimou's passion Zhang Jian founded VR company SoReal

Just as the domestic VR encounters the storm, the storm mirror cuts, and the spin-off, the VR field is welcoming new recruits. The well-known director Zhang Yimou and other co-founded popular red Qitian Group and SoReal brand today reached a strategic cooperation with Lenovo Group in Beijing. Lenovo Ventures announced a strategic investment in SoReal.

According to the introduction, SoReal will reach a strategic synergy with Lenovo Group, and SoReal's offline format (super-world, super-space, super-capsule, etc.) will also reach all-round cooperation with Lenovo's offline channels.

On the same day, the co-founders of the popular Qitian Group and SoReal brand - Zhang Yimou, Qi Xiao, Wang Lei, Lenovo Chairman and CEO Yang Yuanqing, Lenovo Group Senior Vice President, Lenovo Venture Capital Group President He Zhiqiang, Lenovo Group Vice President attended the conference .

Yang Yuanqing, chairman and CEO of Lenovo Group, believes: "AR/VR and the future MR (Mixed Reality) are the next generation technologies that will change the world after the PC Internet and mobile Internet, and are also the areas where Lenovo will focus on the future."

In this regard, He Zhiqiang, senior vice president of Lenovo Group and president of Lenovo Venture Capital Group, said: AR/VR, equipment + cloud service is an important investment direction of Lenovo Venture Capital, and we also highly recognize the capabilities of SoReal team.

"Investing in SoReal is an important layout of Lenovo's smart ecosystem. SoReal will achieve more strategic synergy and cooperation with Lenovo equipment. In the future, Lenovo will also make more investment layouts in the content service field."

According to He Zhiqiang, the current key investment directions of Lenovo Venture Capital are: cloud computing + big data, artificial intelligence + robot + computer vision, AR / VR, + Internet, consumption upgrades, etc.

At the scene, Song Chunyu, vice president of Lenovo Group and general manager of Lenovo Venture Capital Investment, introduced the background of SoReal's cooperation with Lenovo.

Song Chunyu said that SoReal and Lenovo's strategic layout are highly synergistic. By investing in SoReal, Lenovo will work with the popular Qitian Group to build the entire industry chain of VR, open up the hardware and content links; and respond to the national strategy of the Belt and Road, focusing on the global cultural output of VR.

Song Chunyu said that Lenovo Ventures will integrate Lenovo resources and actively expand partners such as Wanda Group to create a three-in-one VR innovation experience based on "Lenovo hardware, SoReal content and solutions, and Wanda offline traffic."

According to Song Chunyu, Lenovo Ventures invested in SoReal, and most valued its outstanding team. SoReal Chairman Qi Xiao was employed by the 2008 Beijing Olympic Games and served as the producer of “Paints”;

CEO Wang Lei once served as the general manager of Tiangong, and led the post-production of “Looking for Dragons” and “Longmen Flying A”; together with the director Zhang Yimou, he established the status of SoReal's domestic VR production team.

According to Qi Xiao, co-founder of Dangqi Qitian Group and SoReal brand, SoReal's VR Entertainment Experience Center has run through Beijing's major business districts, with stores in Wangfujing, Sanlitun and other famous landmarks in Beijing.

In the future, the SoReal brand will also be exhibited in Macau and Taiwan, as well as in Singapore, South Korea, Japan and even the United States and Las Vegas.

With the development of various businesses, SoReal is gradually developing towards mature brands and will continue to penetrate various vertical industries for cross-border strategic cooperation.

Wang Lei, co-founder of Red Qitian Group and SoReal brand, revealed that SoReal will cooperate with Beijing Cultural Asset Management Office, medical field, AVIC military, Tianjin University and American content production company.

In May 2013, LeTV Film announced that Zhang Yimou became the director of LeTV's film industry and served as the company's artistic director. It is rumored that LeTV has paid 3 years and 200 million yuan plus 85% of the profit of the video fund, and guarantees that Zhang Yimou is completely free in his creation.

Announced on May 7, 2016, it is proposed to issue 165 million shares to LeTV's shareholders at 41.37 yuan/share, and pay 2.979 billion yuan in cash, totaling 9.8 billion yuan to acquire 100% equity of LeTV Film.

In this transaction, LeTV and LeTV's 44 shareholders issued shares and paid cash. Among the 44 shareholders, there are a number of film stars and directors, including Zhang Yimou, Guo Jingming, Sun Honglei, Huang Xiaoming, Li Xiaoyu, Sun Hao and so on.

Among them, Zhang Yimou is the star shareholder with the largest shareholding in LeTV. In the beginning, Zhang Yimou’s capital contribution to LeTV Film was 120.53 million yuan. Once the transaction was successful, Zhang Yimou’s share consideration was 141 million yuan and the floating profit was about 129 million yuan.

However, on November 8, 2016, LeTV.com announced that the company’s 9.8 billion yuan acquisition of LeTV’s transaction was due to the current market environment being larger than the current major asset restructuring plan and the first board meeting. Changes, there is the possibility of a large impact on the performance commitment and valuation basis, it is expected that this major asset restructuring can not be completed in 2016.

At present, when LeTV Holdings encounters a tight capital chain and Lectra's injection of trading is suspended, this year, Zhang Yimou and other co-founded popular Qitian Group and SoReal will be invested by Lenovo Venture Capital, which will inevitably lead to speculation by LeTV Holdings.

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